Driven by the craze for ice and snow tourism, skiing, known as an “elegant aristocratic” sport, has gradually developed into a winter leisure sport loved by new and old players, prompting many top luxury ski wear brands to continuously introduce new products to create products suitable for skiing and snow resorts. Fashionable outdoor items in social scenes. At the same time, the rise of niche double-board brands at home and abroad also provides consumers with more cost-effective choices.
Overview
Unlike snowboarding, which has only a little over 50 years of history, skiing has a much longer history. Beginning in the last century, it gained popularity among European celebrities and the British royal family, becoming a veritable “sport of the nobility.” Unlike the street-style oversized snowboarding apparel, skiing apparel often features figure-flattering crop tops and slim-fitting bodysuits, creating a sleek and elegant look that appeals to the middle class and is more suitable for socializing at the slopes and après-ski fashion.
With the recent winter tourism boom and the iconic influence of Gu Ailing, the youth skiing champion at the Beijing Winter Olympics, skiing has shed its “niche aristocratic” image and gradually become a popular winter leisure sport for both new and experienced skiers. It has garnered over 300 million views and plays on both Xiaohongshu and Douyin.
In recent years, many top luxury skiwear brands have continuously innovated through collaborative collections and distinctive, creative designs, staying at the forefront of ski fashion. At the same time, a number of niche snowboard clothing brands have emerged, bringing more colorful snowboard styles and providing consumers with more cost-effective options.
Vibrant minimalism lights up ski resort fashion
Cordova originated in Sun Valley, Idaho, USA, a ski resort. Driven by a passion for snow sports, founder and Creative Director Jane Seim and co-founder Cody Seim sought to incorporate the freedom and creativity of snow sports into their designs. Their tailored ski and après-ski apparel showcases the freedom and confidence of women on the slopes.
Cordova’s first collection, launched in Winter 2016, showcased lightweight #PowerPastels in a striking pastel colorway and silhouettes that flattered women’s curves, creating a versatile and stylish #alldayactive look. It immediately captured the attention of female ski enthusiasts worldwide, including celebrities and fashion influencers.
Cordova’s Fall/Winter 2023/24 ski collection features neutral colors and soft pastels, showcasing versatile performance and vibrant minimalism. The short down jacket and slim-fit jumpsuit continue the brand’s iconic style. The jacket is made of waterproof fabric and RDS-certified feather filling. The full-body Aquaguard waterproof zippers and multi-pocket design provide the functionality and practicality required for extreme outdoor sports.
The creator of luxury sports style
The brand was founded in 1932 by German skier Willy Bogner. The founder has won 11 Nordic skiing championships. BOGNER was the first brand to integrate fashion design concepts into ski wear. The brand created the wool stretch ski pants that are still popular today, laying the foundation for the elegant style of ski wear and the #athluxe luxury sport. The pioneer and known as the “Dior of ski wear”.
For the 2023/24 autumn and winter series, the brand traces back to its classics, with the iconic W contrasting stripes and quilting design throughout, blending with #WinterBrights winter bright colors and exquisite tailoring, taking into account both ski fashion and daily urban wear, presenting a luxurious and sophisticated look. A series of ski wear with texture and lightness for winter looks.
Niche design interprets modern and trendy double board
DEEP N STEEP, a niche ski wear brand in China, was founded in 2022. The three brand founders came together because of their love for skiing. Based on their in-depth understanding of skiing and combining their own clothing design foundation and international outdoor brand processing experience, Together they created DEEP N STEEP, an urban outdoor brand that coexists functionality and design. With its high-looking original design and professional and rigorous production technology, it has gained the attention and love of many ski enthusiasts in just one year.
In order to allow the wearer to have a greater degree of freedom of movement and enjoy the fun of outdoor sports, each of DEEP N STEEP’s snow suits adopts an ergonomic three-dimensional tailoring design, combined with seamless lamination technology and Details such as velvet thermal lining, 3L composite fabric and waterproof zippers ensure the comfort and professional performance of functional clothing.
Eye-catching color combinations have always been DEEP N STEEP’s brand identity. This year’s snow season, the brand draws inspiration from the sunset to design the #Ombre gradient suit and jumpsuit series, which become a dreamy embellishment in the ice and snow. In addition, there are pure black slim-fitting ski jackets that combine skiing and après-ski styling. The close-fitting tailoring and reflective strip design bring the ultimate visual impact. The embroidered totem design on the back of the jacket caters to the new Chinese trend and creates a modern and cool sports look.
